tag:blogger.com,1999:blog-3028237754277930313.post1609255178265016496..comments2023-08-10T04:15:22.199-04:00Comments on Victoria Janssen: Online Promotion - Is It Worth It?Victoria Janssenhttp://www.blogger.com/profile/12259793807283856761noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-3028237754277930313.post-44989329806277273192009-05-11T08:30:00.000-04:002009-05-11T08:30:00.000-04:00I think for e-books, posting excerpts is sort of t...I think for e-books, posting excerpts is sort of the equivalent of allowing the reader to browse--when physically browsing, I usually do so in the middle of the book, and most online seller excerpts are the beginning.<br /><br />That might make an interesting post/article, differing strategies for different formats of book.Victoria Janssenhttps://www.blogger.com/profile/12259793807283856761noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-65302297045403710202009-05-09T13:23:00.000-04:002009-05-09T13:23:00.000-04:00Hi Victoria,
I feel the same way you do about on...Hi Victoria, <br /><br />I feel the same way you do about online promotion - anything I do will only be a drop in the bucket. Before I started writing a few years ago, I would have never thought to go online to find new books (and I didn't even know e-books existed a few years ago). Never went to author websites, never visited blogs. I found all my new reads by going up and down the shelves Evangeline Collinshttps://www.blogger.com/profile/18367194375278264137noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-50128515398401636132009-05-08T13:00:00.000-04:002009-05-08T13:00:00.000-04:00Good point...I think I prefer networking, because ...Good point...I think I prefer networking, because it seems less mercenary.Victoria Janssenhttps://www.blogger.com/profile/12259793807283856761noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-66232103873044694112009-05-08T12:16:00.000-04:002009-05-08T12:16:00.000-04:00It's more like networking than self-promotion, I t...It's more like networking than self-promotion, I think -- there is a certain amount of quid pro quo in networking, giving as well as getting.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-4055777517291738542009-05-08T10:26:00.000-04:002009-05-08T10:26:00.000-04:00But the internet gives us direct access to our pot...<I>But the internet gives us direct access to our potential readers, and vice versa, in an unprecedented way.</I>I do love the interaction and discussion parts!Victoria Janssenhttps://www.blogger.com/profile/12259793807283856761noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-33293459694235940312009-05-08T10:13:00.000-04:002009-05-08T10:13:00.000-04:00I think you hit the nail on the head by saying onl...I think you hit the nail on the head by saying online promotion is about taking an active role in your own fate. So much of the fate of our books rests on the publisher, the book buyers, reviewers, people we'll never meet. But the internet gives us direct access to our potential readers, and vice versa, in an unprecedented way. I'm not saying it will replace the publicity dept/co-op machine, but Louisa Edwardshttps://www.blogger.com/profile/00035634952904038638noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-30959993694432867052009-05-07T08:40:00.000-04:002009-05-07T08:40:00.000-04:00Right now, I'm trying to find new places to recrui...<I>Right now, I'm trying to find new places to recruit open-minded folks who may not know our books exist.</I>That sounds like an excellent approach.Victoria Janssenhttps://www.blogger.com/profile/12259793807283856761noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-66794625570122178082009-05-07T07:06:00.000-04:002009-05-07T07:06:00.000-04:00There's a sales technique called "the shotgun meth...There's a sales technique called "the shotgun method." That's where you just spread the word and see if you hit anything.<br /><br />But, like you, I have to be sensitive to my audience, so I can't use that method (darn it. It worked well for sales.) <br /><br />Right now, I'm trying to find new places to recruit open-minded folks who may not know our books exist. It seems as if we're trying to Hot Ash Romance Novelshttps://www.blogger.com/profile/10633691302884163101noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-46908128805228239782009-05-06T11:21:00.000-04:002009-05-06T11:21:00.000-04:00Thanks, Janni--it's good to hear my instincts are ...Thanks, Janni--it's good to hear my instincts are similar to someone else's.Victoria Janssenhttps://www.blogger.com/profile/12259793807283856761noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-55056717815441573412009-05-06T10:34:00.000-04:002009-05-06T10:34:00.000-04:00I think this is true for all promotion, actually, ...I think this is true for all promotion, actually, that what we do is a drop in the bucket--so while we can still do it, we shouldn't stress it. Which took me a while to realize--I used to worry so much there was something, somewhere I ought be doing.<br /><br />I think being ... present online and just generally interesting and part of the larger conversation is also more helpful than blatant Jannihttps://www.blogger.com/profile/08256724217277645321noreply@blogger.comtag:blogger.com,1999:blog-3028237754277930313.post-62178315212946087732009-05-06T10:03:00.000-04:002009-05-06T10:03:00.000-04:00"Anything I do online, therefore, is a drop in the..."Anything I do online, therefore, is a drop in the bucket. Even blogs with traffic in the thousands every day are tiny, when you think of them in comparison to The Daily Dish or Mashable or BoingBoing.<br />And, of course, the number of bookbuyers who never even peek online is much larger than the number of bookbuyers who do. An author will never hear a single word from most of the people who Anonymousnoreply@blogger.com